Chocoblock is more than a bakery—it’s a family story. Natasha Chetty, our founder, grew up in a home where the kitchen was always alive with the smell of something delicious. Her mum, Shaleen, was the heartbeat of every family gathering—baking, laughing, and sharing food that brought everyone together.

Years later, Natasha passed that same magic on to her daughters, Hailea and Gia. Kneading dough, licking spoons, giggling over cupcake disasters—it was in those flour-dusted moments that the dream of Chocoblock truly began. And of course, no bake ever made it past the kitchen without being taste-tested by her husband, who proudly took on the very serious role of chief sampler.